For many businesses across Canada, the changing season often means that the busiest time of year has passed. The summer tourist season often represents a bulk of the revenue that these businesses bring in over the year. But that isn’t the case for all businesses. Some towns are known as winter tourist destinations. These tend to be places where people can take advantage of cool-weather activities like skiing, snowboarding, and other adventure activities.
This means that while some businesses are seeing their busy time wind down, others are preparing for it to speed up. If you run a business is a popular winter tourist destination, it makes sense to ensure that you take advantage of the increase and traffic and sales as best as you can. You do not need to be directly involved in the travel industry to take advantage of either. Tourists still need to eat, they need supplies, and many want additional activities or entertainment options. This is where you can shine and stand out from the proverbial crowd.
No matter what type of business you run, the influx of people into your town presents an opportunity for increased business. This is a great time to make changes in your offerings, start a sale, and to improve your marketing campaigns. Having something new on offer is always a great way to get new people and even returning customers through your door. Sales, too, are a great way to entice people inside your shop. Everyone likes new and everyone likes a bargain.
Either of these things is a great way to take advantage of the increase in potential customers, but it doesn’t do you much good to do these things if nobody knows you’ve done them. A poorly-devised marketing campaign is one of the most common failures of small business owners. You need to make your presence known, both locally and digitally online. You don’t have to have a super extensive campaign. You can make efficient use of well-placed ads in publications or on websites that potential customers are likely to frequent.
The biggest problem with this advice is that much of it requires access to cash, which many small business owners lack. This is why so many swear by lenders like Canadian Merchant Cash Advance. This is very different from a traditional business loan in that it does not require collateral and even those with less-than-perfect credit can obtain access to the cash they need. Applying for a merchant cash advance is incredibly simple and you can be approved in as little as 24-hours.
Additionally, unlike traditional bank loans which often come with stipulations as to what the money can and cannot be used for, a merchant cash advance can be used by the business owner for whatever purposes they see fit. Repayment is tied to revenue, meaning that you repay the advance as your revenues come in, rather than having to pay a set amount every month, regardless of how well business is. CMCA makes it easy for you to take advantage of the increase in traffic and increased revenues, without breaking the bank in the process.